Case Study
BECCS Innov — Discovery to Venture Design
Innovation project covering problem framing, stakeholder discovery, pricing, and go-to-market design for a carbon-removal supply-chain venture.
Outcomes
Impact
- End-to-end innovation process from problem framing through stakeholder discovery to execution roadmap
- Venture design with validated pricing, go-to-market strategy, and supply-chain feasibility analysis
Stack
Tools
Venture designStakeholder discoveryDouble diamondFinancial modellingGo-to-market strategy
Decisions
Key decisions
- Ran customer discovery interviews to find where CDR pre-order deals actually collapse — a discovery phase and a monitoring phase where milestones slip and buyers withdraw.
- Built pricing from buyer willingness-to-pay, not cost-plus: a pilot tier at ~£50k/year and an advanced tier at ~£500k/year, structured around long-term contracts.
- Synthesised a messy, fragmented market into a clear venture thesis by connecting stakeholder concerns, credible unit economics, and a reasoning trail anyone could follow.
Approach
Innovation Process
- Problem framing: scoped the carbon-credit market and identified the specific failure mode — high-value pre-order deals falling through.
- Stakeholder discovery: ran interviews and mapped buyer objections, deal-breaker moments, and unmet needs across the value chain.
- Venture design: shaped product and sales logic directly from where deals collapse, designing around real buyer behaviour.
- Pricing and go-to-market: justified tiered pricing on value delivered, backed by buyer research, and built an execution roadmap to first revenue.
The takeaway: CS gives you the tools to build; this is evidence that I can find the problem worth building for.
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